With ever cheaper flat screens and low power computers, it’s not strange for computer screens and web technology to replace custom build display systems (like the screens indicating arrivals at airports and train stations). They have clear advantages, being able to display more information, in a more pleasant way and including animations. They are also much easier to update to display new or changed information.

This doesn’t only apply to information systems. Publicizers have long ago spotted the possibility of animated and more engaging advertisements and it is only a matter of time until more and more posters and billboards are replaced with digital signage. Examples of such can already be seen in airport hallways, commercial centers and public underground transportation (for example in Barcelona’s Metro).

Within the next years, I expect them to become even more ubiquitous. However, this will open new challenges for advertisers, since after a while moving advertising won’t be enough the catch the public’s attention. This will open the doors to truly interactive advertisements (maybe with cameras or a Kinect?) or ads that can interact with our mobile phones and personalize themselves.

Anyway, just some thoughts. See the infographic after the break for some interesting stats on this topic.


Via: Media Signage